What Is A Fractional CMO?

Written by dollarcmo

May 11, 2022

We make marketing easy so you can focus on what you’re good at – running your business.

As a fractional CMO, we wear many hats and are able to provide strategic marketing support and execution for businesses that might not be able to afford a full-time marketing team.

We’re hired on a retainer basis, which means you only pay for the time you need us, and we can scale up or down as your needs change.

Fractional CMOs can help with things like:

  • Developing and executing marketing plans
  • Increasing brand awareness
  • Creating and managing social media campaigns
  • Planning and executing events
  • Managing email marketing initiatives
  • And more!

Hiring a fractional CMO is a great solution for small and medium businesses who need marketing support but can’t afford a full-time marketing team. Fractional CMOs can help with things like developing and executing marketing plans, increasing brand awareness, creating and managing social media campaigns, planning and executing events, managing email marketing initiatives, and more!

Benefits of fractional CMO include: saved time and money, access to high-level marketing expertise, no long-term commitments or contracts, scalability (the ability to increase or decrease the number of experts as needed), and flexibility (the ability to work with experts in a variety of specialties).

 Common Question About Fractional CMOs

Fractional CMO – what is it and how can it help my business?

Answer: Fractional CMO is a marketing strategy that connects businesses with a pool of marketing experts on a project basis. This allows businesses to get the expert help they need, when they need it, without having to hire a full-time CMO.

The benefits of fractional CMO include: saved time and money, access to high-level marketing expertise, no long-term commitments or contracts, scalability (the ability to increase or decrease the number of experts as needed), and flexibility (the ability to work with experts in a variety of specialties).

Can you give me an example of how a fractional CMO could help my business?

Answer: Fractional CMO can be helpful for businesses that are looking to get started with marketing but don’t have the budget for a full-time CMO. It can also be helpful for businesses who want to test out different marketing strategies to see what works best for them.

Overall, a fractional CMO is a great way to get started with marketing and to find out what works best for your business.

How much does a fractional CMO cost?

Answer: There’s no one-size-fits-all answer to this question, as the cost of a fractional CMO can vary greatly depending on your specific needs and budget. However, as a general guideline, you can expect to pay anywhere from $3,000 to $5,000 per month roughly.

Costs will typically be lower if you only need help with certain aspects of your marketing strategy (such as social media or content marketing), and higher if you need comprehensive assistance.

What should I look for in a fractional CMO?

Answer: A fractional CMO should have extensive knowledge of marketing and its various channels. They should also be up-to-date on the latest trends and technologies, as well as understand how to use data to inform decisions. As your marketing partner, they should be able to make recommendations that will help you achieve your desired results.

Look for someone who is a strategic thinker and communicator, with proven experience devising and executing effective marketing plans. They should also be able to work collaboratively with other members of your team, including your sales staff.

Ultimately, you want someone who will be a valuable asset to your organization and help you achieve your business goals.

Are there any risks associated with hiring a fractional CMO?

Answer: There certainly are risks associated with hiring a fractional CMO, just as there are with any high-level business decision. But the risks involved in hiring a fractional Chief Marketing Officer tend to be specific to the function of marketing itself.

Conclusion

The most obvious risk is that, because a fractional CMO only works part-time, they may not have the bandwidth to fully understand and keep up with your business. After all, your business is likely growing and changing constantly, and it can be tough for even a full-time employee to keep up. There’s also the risk that a fractional CMO simply isn’t as invested in your company as someone who works full-time would be.

If you’re not quite ready to make a full-time commitment to a CMO, or if your business is in a growth phase and you need more help reaching your customer base, then DollarCMO may be the perfect solution for you.

We can work with you on a fractional basis so that you get all of the benefits of having a CMO without making the long-term financial investment. And don’t worry – we won’t charge an arm and a leg. Contact us today for a free consultation to see how we can help take your business to the next level.

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