Our Process Is A Little Different
If you are trying to run a business AND attempting to manage your own marketing strategy and implementation, its time to talk.
Define & Measure
First, you get our full attention when it comes to your business, your vision, your success, and your budget.
Analyze & Understand
Then, we put together a strategy together by seeing what your competition is doing and how to best reach your consumers.
Implement & Scale
Finally, we run together with your custom strategy to build your brand and customer base with what works and makes sense.
Hello! I’m Mittens.
Your Fractional CMO
You are probably like… “What? That’s a picture of a cat…”
You are exactly right. And a cute one too.
But… it got your attention? For marketing to be effective, it has to stand out and disrupt the 100s, if not 1000s, of marketing messages your customer sees day in and day out. How are you making your brand stand out? Is your voice being heard, or meshing with the screams of others bombarding the same customers you are trying to reach?
Sure. SEO is important. Social media advertising is important. All the normal stuff inside marketing and marketing analytics is important, but none of it works well if your strategy is seen as being just as exciting as eating warm tapioca on a hot day in Florida.
As your fractional CMO, my role is to carry your message and vision to the people you are trying to touch while managing your marketing strategy to get you from “warm pudding” level to whatever it is your customers want in your brand. Plain and simple (ok…. “simple”… because it isn’t always simple…).
Getting Started is Easy
Free 20 Min Chat
A quick call. Think of it like a first date. Be prepared to talk about you and your needs.
Book Start Date
Together we will set a date to begin working on your needs.
Get It Going
Less talk, more rock. Once all we have all the intake work done (really simple), we begin.
Frequently Asked Questions
What is a Fractional CMO?
Basically, a Fractional CMO is a “part-time” chief marketing officer.
Instead of paying someone six-figures for full time marketing work, you instead only pay a “fraction” of that for a few hours a week.
How does a Fractional CMO work?
For a flat rate, you retain a certain number of hours per week (DollarCMO usually dedicates 10 hours/week per client) at which point we begin building and implementing strategy to grow your business and craft your message.
How much does it cost to have a Fractional CMO?
ehh… that really depends. It isn’t uncommon for Fractional CMOs to charge $200/hr in some agencies, but trust me… we are way more cost effective.
Do I need a Fractional CMO or a full time CMO?
Typically, if your marketing budget is less than $10M a year in total spend, then you should be fine with using a fractional CMO.
Actually, using a fractional CMO will help save you money and put more of that budget to work.
What industries have you worked in?
So… many… Retail, Life & Health Insurance, Investments & Financial Services, E-commerce, Food Service, Home Health Care, Coaching Practices, Healthcare to name a few.
Is there a upfront long-term contract?
God no, not with DollarCMO. We do a 90-day initial contract to test our relationship out and then we review our relationship together. After that, we can do another 90-days or longer. Your call.
Still confused? Unsure if DollarCMO would be a good fit? Let us know!
Even More Information
Our Approach To Marketing
At DollarCMO, our approach is less about what your marketing COULD be and more about what it SHOULD be.
The days of people consuming just to consume are dying. Now, people want relationships. People want connection with a brand. People want to support those businesses that have their best interests at heart.
Our method is less about “statistical probabilities” and charts… and PowerPoint presentations… and marketing just for marketing. Our focus is learning who your customers are, what they want, what makes them tick, and adjusting your message and reach to meet them where they are at, not where you want them to be.
Do you know your customer? Do you know what pain points they have that make your business the ideal solution? Do you know how to “wake up” the market and make your business stand out from all the other competitors?
We do and we can do all of that… all for less than the cost of a cup of coffee a day. (Kidding… totally kidding… maybe the cost of 10 cups of coffee each day at that fancy chain with the mermaid on the sign? Something like that…)
If you truly want to stand out and grow your business, click the link below to set up a time to talk. We would love to learn more about how we can work together to make your brand the next big thing.
The Method To Our Marketing Madness
Using a variation of the Six Sigma DMAIC methodology, we start by Defining and Measuring current data points and reviewing the competitive landscape all while learning your business.
During this time we are also learning who your customers are and what they feel is your Unique Value Proposition in the marketplace.
Next, we Analyze and Understand what the effectiveness of current marketing strategies and look for gaps that can be easily optimized for a quick win. While we are looking heavily at what “works” and how to improve, we are also looking to understand what hasn’t worked and why.
After that, we move into the Control and Scale phase where we begin down shifting out of lower performing marketing channels, exploring new avenues for messaging, and increasing your footprint in areas where we see success.
Once we establish a level of “homeostasis” in high performing areas, we will then review and revamp the marketing strategy to continually improve and strengthen your brands message.
By The Hour- Ad Hoc
DollarCMO is happy to assist you on an as needed basis in an advisor-type role or for short term projects where it makes more sense to bill by the hour.
Sometimes you just need someone to point you in a direction and you choose to do the work yourself. No worries!
Rates start at $100/hr and hours are billed in 15 minute segments.
No Strings Attached- 90 Day
No long-term contract needed. Let’s test each other out first.
For a flat rate, DollarCMO will step in and begin handling your marketing strategy and implementation needs. Perfect for those who are a little risk adverse or companies looking for an interim CMO.
We are happy to discuss longer contacts after the 90 days are complete.
Long-Term CMO Package
Ready for something more long-term, but without the investment of hiring a full-time CMO?
DollarCMO is more than happy (and we really prefer) to build a long lasting relationship in managing your marketing needs.
Overall price of the package depends largely on the amount of hours needed, which we secure in 10 hour weekly blocks. The more you buy, the more you save.
Equity Stake CMO
Cash flow a little light? Need a marketing partner to come in and help develop marketing strategies or a marketing leader to in-house a strong marketing team?
With DollarCMO, we are happy to entertain taking an equity stake in your business in exchange for our services.
In order to consider this option, we will typically ask around 10%-20% equity, depending on current financials.
Contact DollarCMO
Have question? We have an answer. Unless you are selling us backlinks.
